Universal is going...umm...universal?

You may or may not have heard about Universal Music Group's recent investment in TRACE. So why should you care?

TRACE is "the first and leading TV network and digital platform for international urban music and culture reaching almost 50 million homes in nearly 100 countries and markets, including 9 million paid households in France, Germany, Poland, India, Russia, West Africa, China, Indonesia, Turkey and the Middle East."

So basically it's an international tv network and web site THAT ACTUALLY PLAYS MUSIC VIDEOS. What a novel idea right?

It was launched in Paris in 2003, and now (with the backing of Universal) hopes to expand it's reach internationally to tv, cable, cell phones, radio, IPTV, etc. etc. More chances to bring more music to more people.

So even though the indie kids may see Universal as the Sauron of the music industry, they are really doing some cool things. AND they are being open minded to the digital future.